60 years of Madurodam on a stamp sheet
23 May 2012 at 10:45 CET - The Hague – Today, PostNL presented its 60 Years of Madurodam stamp sheet. Each of the ten stamps shows a different Madurodam scene. The miniature city of Madurodam is one of the most popular daytime attractions in the Netherlands.
Madurodam first opened its doors in 1952. Sixty years on, in 2012, it has been thoroughly renovated. The park has become more active and informative so that it can continue to attract visitors young and old for many years to come.
The Madurodam stamp sheet, designed by the LUST collective from The Hague, features ten stamps each showing a different Madurodam scene. The photos were made at the actual location of the scene recreated in Madurodam rather than in Madurodam itself. Thanks to the tilt-shift technique, each scene looks like it features small-scale models. Four of the images were actually photographed using this technique, the others were made to look this way using computer editing. The effect draws the viewer into the image.
The stamps are available while stocks last from Bruna bookshops, the Collect Club in Groningen, online at www.postnl.nl/collectclub and in the shop of Madurodam. The stamps are valid until further notice. In addition to the stamp sheet featuring ten different stamps, two stamp booklets and two first day covers* will also be available.
* a NVPH product
Madurodam, founded in memory of resistance fighter George Maduro, is one of the Netherlands’ most popular daytime attractions. Since its opening on 2 July 1952, Madurodam has welcomed more than 50 million visitors from home and abroad. Madurodam receives some 600,000 visitors each year. The profits from Madurodam are donated to charities for children through the Madurodam Support Fund Foundation.
PostNL is the inventive partner in the world of sending and receiving. We have been so for 200 years already. We are primarily active in the fields of mail, parcels and e-commerce, but we also offer services in the areas of data and document management, direct marketing and fulfilment. Outside the Netherlands, we are active in Germany, the United Kingdom, Italy, Belgium and Luxemburg. PostNL employs a total of approximately 66,000 people. In 2012 our revenues reached almost € 4.3 billion.
We like to stay ahead of things. We are the most modern postal company in the world. We are proud of that. We are an example to the rest of the world in the automatic sorting of mail, we are the first listed postal company and we are the international champion in corporate responsibility, as leader in our sector in the Dow Jones Sustainability Index 2011.